Founded in 42 Berkeley Square by Sir Geoffrey Ashworth. Nearly five decades of quiet, distinguished service to London's most discerning private clients.
Mayfair & City Carriages was founded in 1978 by Sir Geoffrey Ashworth, a former senior partner at one of the City's most distinguished law firms, from offices at 42 Berkeley Square. Sir Geoffrey's guiding principle was simple: that a private chauffeur service should be invisible in its operation and impeccable in its execution. The client should think of nothing but their destination.
In the forty-seven years since, that principle has not changed. We have grown — from two vehicles and three chauffeurs to a fleet of forty — but the character of the service has remained constant. Discretion. Punctuality. The right vehicle, at the right place, at the right time.
Today, the company is directed by Victoria Ashworth-Chen, Sir Geoffrey's granddaughter, who joined in 2022 having spent a decade at Goldman Sachs. Under her direction, the company has extended its digital capabilities while preserving the character of personal service that has defined Mayfair & City Carriages for nearly five decades.
Founded by Sir Geoffrey Ashworth at 42 Berkeley Square
First Wimbledon Season transfers — the beginning of our Season tradition
Royal Warrant granted — recognition of the standard of our service
Victoria Ashworth-Chen joins as Director of Operations
Sir Geoffrey established the company on the principle of absolute discretion and personal service. The early years were defined by private client relationships — aristocratic families, senior barristers, and City principals who valued privacy above all else. By 1985, the company had earned its Royal Warrant.
Read More →The Season practice — Wimbledon, Ascot, Henley — expanded through the 1980s and 1990s. The fleet grew steadily. The corporate account programme was established in 1990, bringing the City's principal financial institutions into the client register. The heritage fleet was preserved, not retired.
Read More →Victoria Ashworth-Chen joined as Director of Operations in 2022, bringing a decade of Goldman Sachs discipline to the operations of the company. The digital infrastructure has been modernised; the character of the service has not changed. The same discretion, the same vehicles, the same standard.
Read More →Our chauffeurs do not discuss their clients. Not with each other, not with family, not with anyone. Non-disclosure agreements are available on request, but they are formalities — the practice is absolute and unconditional. What travels in our vehicles remains there.
We do not aim to be on time. We are on time, because we plan to be on time. Traffic, weather, and event schedules are accounted for in advance. If an unforeseen delay makes punctuality impossible, the client is informed immediately — before the scheduled departure time, not after.
Every vehicle is presented immaculately. Hand-polished before each engagement. Chilled water provided as standard. Temperature pre-set to a comfortable level. The interior is silent, clean, and calm — a private space for a private journey.
Our most valued clients have been with us for decades. Their preferences — their routes, their music, their temperature — are remembered without being asked. The ideal service is one the client does not have to think about.
The full story of Mayfair & City Carriages — from Sir Geoffrey's founding vision in 1978 to the present day.
Learn More →Victoria Ashworth-Chen and the senior team who direct our operations today.
Learn More →Our Royal Warrant, industry awards, and the recognition we have received over forty-seven years of service.
Learn More →Make an enquiry — or call us directly. We respond within one hour.